This notice explains how the muchita.ai and shopping.muchita.ai websites uses cookies, analytics, and ad conversion measurement. It is
separate from the privacy policy for the Muchita Shopping browser extension, linked below.
At a glance
We use cookies for pseudonymous website analytics and conversion measurement - to improve our products and understand whether our ads lead to Chrome Store visits.
Google tags load only after you click "Accept". Decline, and no analytics or conversion cookies are set.
No ads are displayed on this site, no remarketing audiences or advertising profiles, and no selling of your data.
You can change your choice at any time using the button below.
Optional worksheet drafts on your device
Choosing “Save on this device” in the price comparison worksheet stores one draft in this
browser under muchita-price-comparison-draft-v1. It contains your two offer labels,
prices, quantities, currencies and shipping entries, the save time and whether you used the
fictional example. The same draft is available across worksheet languages and replaces any
previous draft. Later edits are saved only when you choose to save again.
Offer inputs are not uploaded. This requested local feature works independently of your
analytics choice. Confirmed checks are not stored: all eight checks reset when the draft
is reopened. Recheck prices and conditions before relying on them. “Clear worksheet” removes
the draft; clearing this site's browser data also removes it. CSV and PDF files you save
separately remain under your control.
What we use
When you accept, we load Google Analytics 4 to measure page views and basic
interactions, and the Google Ads conversion tag to measure clicks from this site to
the Muchita Shopping Chrome Store listing. This helps us understand what's useful, improve the product,
and judge whether our own ads are cost effective.
After consent, we also count when you start a calculator comparison, reach a result after
confirming its comparison conditions, or request a CSV of that result. Each event is counted
at most once per page load; demonstration examples are excluded. We do not send the product
labels, prices, quantities, shipping amounts or condition choices you enter. A calculator
result uses your own inputs and confirmations; it is not an independently verified offer.
After website analytics consent, we remember a coarse entry campaign or guide, source,
medium, content label and landing language in this tab for up to 30 minutes between page visits.
This preserves the entry guide when you follow another page on our site. We keep only a
broad referral category, such as Google search; never the raw referrer URL or search query.
A search referral alone does not prove an organic visit.
If you then click our Chrome Store link, we keep those campaign fields and a seven-day
expiry in local storage. We never store a Google click ID or search term in this record.
If the extension is installed within that window, we hand over the campaign fields and
delete the site copy. The extension sends them only with its separate usage-analytics
consent. Declining website consent removes both saved records. Store clicks are reported
separately from actual installs; these campaign groups do not identify a shared person
across the website, Store and extension.
Google tags may set cookies such as _ga, _ga_<id>, and
_gcl_au to measure visits and attribute a Chrome Store click to a Muchita ad. This is
pseudonymous, not anonymous; Google also receives ordinary connection data. We disable ad-personalization
signals and do not send names, email addresses, purchase data, or extension browsing activity.
Cloudflare traffic and performance measurements
Cloudflare hosts and protects this website. Its HTTP traffic reports count requests,
including requests from crawlers and other automated clients. The reported unique visitors
are based on IP addresses; they are not a count of individual shoppers.
We also use Cloudflare's browser performance beacon outside the EU to measure page views
and loading performance. This separate measurement does not use analytics cookies and
is not controlled by the Google cookie choice above. Our Cloudflare configuration excludes
EU visitors from the beacon. The uninstall feedback page blocks optional analytics scripts.
See Cloudflare Web Analytics
for how this service works.
What we don't do
No ads displayed on the site, remarketing audiences, or personalized advertising signals.
No selling or renting of your data.
No enhanced conversions or customer-data uploads.
Your choice and consent
On your first visit we show a short banner. Google tags are loaded only if you choose
"Accept"; if you choose "Decline", Google tags are not loaded and no analytics or conversion cookies are set. Your
choice is stored locally in your browser.
You can change it anytime with the
control (here or wherever it appears), or by clearing this site's data in your browser. You can also
install Google's
Analytics opt-out browser add-on.
The extension is separate
This notice is about the website only. The extension handles data under its own policy:
