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Calculate my Prime feePrime Big Deal Days 2026 · US and UK · Updated October 5, 2026
October Prime Day 2026:
October 6-7.
Prime Big Deal Days runs October 6-7, 2026, in the US and UK. Joining for the sale? Check whether you qualify for 30 days of Prime for free. The trial renews into a paid plan unless cancelled. Compare the same product elsewhere with Muchita before buying.
Compare product prices Enter offers on your phone. Search automatically in desktop Chrome.
In short
Prime Big Deal Days runs October 6-7, 2026. The US starts at 12:01 a.m. PDT (3:01 a.m. EDT); the UK starts at 12:01 a.m. BST. Use the membership for the store where you are buying.
Joining for one purchase? Calculate whether the item-price difference covers a new Prime fee. An eligible 30-day trial renews into a paid plan unless cancelled.
US deals drop at midnight, 8 a.m. and 1 p.m. PDT on both days. The UK announcement gives no drop schedule. Set a target from the same product at another store before enabling an alert or Auto-Buy.
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Published by Muchita, with AI-assisted drafting and source checks. Muchita is independent of Amazon and does not earn affiliate commission from the links in this guide. Event facts and shopping advice are separate from verified retailer offers. The worked comparison below is fictional. Legal summaries are general information, not legal advice. Spotted something outdated? Email privacy@muchita.ai.
Before you join
30 days of Prime for free - if you're eligible
An eligible US or UK 30-day trial can cover the event. It renews into a paid plan unless cancelled before it ends. Confirm the offer in your account, the payment method, renewal date and that the membership is active on October 6-7.
You need shopping Prime for the store you use. A UK Prime Video-only plan does not include the other Prime benefits. Standard fees checked October 4 are below; your account may offer a different eligible plan.
| Store | Monthly plan | Annual plan | Trial and delivery |
|---|---|---|---|
| Amazon.com - US | $14.99, plus applicable taxes | $139, plus applicable taxes | Eligible customers can get a 30-day trial. Delivery depends on eligible items and addresses. US trial details; fees, taxes and renewal terms. |
| Amazon.co.uk - UK | £8.99 | £95 | Eligible customers can get a 30-day trial. Check eligible items and your address. A UK plan does not cover orders on other Amazon websites. UK membership details; delivery coverage. |
Amazon.com - US$14.99, plus applicable taxes
Annual plan: $139, plus applicable taxes
Trial and delivery: Eligible customers can get a 30-day trial. Delivery depends on eligible items and addresses. US trial details; fees, taxes and renewal terms.
Amazon.co.uk - UK£8.99
Annual plan: £95
Trial and delivery: Eligible customers can get a 30-day trial. Check eligible items and your address. A UK plan does not cover orders on other Amazon websites. UK membership details; delivery coverage.
- For one purchase, use the fee actually charged. Fictional UK example: another store charges £100 for the same eligible new item. Prime at £95 gives a £5 item-price difference, short of a new £8.99 monthly fee by £3.99. Prime at £80 gives a £20 difference, exceeding that fee by £11.01. The lower item price remains lower in both cases; membership and delivery are separate budget decisions.
- Already a member or using a confirmed trial? An existing plan has no new fee for this purchase. A confirmed trial can have no current fee, but its future renewal is a separate decision. Do not treat an unconfirmed trial as £0.
- Cancel through the billing account. Use the US or UK cancellation instructions; another billing provider can require its own route. Complete the prompts and save the end-date confirmation.
Confirmed local dates
When is October Prime Day 2026 (Prime Big Deal Days)?
Amazon calls the event Prime Big Deal Days, often searched for as October Prime Day. The US FAQ and UK announcement confirm the local windows below.
A US offer is not a global launch time. Other country stores can run different dates: use your local announcement and account eligibility.
| Market or event | Dates in 2026 | Local timing | What to check |
|---|---|---|---|
| US event opens | October 6 | 12:01 a.m. PDT / 3:01 a.m. EDT | Amazon.com shopping Prime eligibility |
| US event closes | October 7 Pacific / October 8 Eastern | 11:59 p.m. PDT / 2:59 a.m. EDT next day | An individual offer can expire earlier |
| UK event opens | October 6 | 12:01 a.m. BST | Amazon.co.uk shopping Prime eligibility |
| UK event closes | October 7 | 11:59 p.m. local time | Check the selected seller and offer |
| US new-deal drops | October 6 and 7 | Midnight, 8 a.m., 1 p.m. PDT | See the time-zone table below |
| Black Friday | November 27 | Retailers set their campaign windows | Waiting does not guarantee a lower price |
| Cyber Monday | November 30 | Retailers set their campaign windows | Compare the same variant again |
US event opensOctober 6
Local timing: 12:01 a.m. PDT / 3:01 a.m. EDT
What to check: Amazon.com shopping Prime eligibility
US event closesOctober 7 Pacific / October 8 Eastern
Local timing: 11:59 p.m. PDT / 2:59 a.m. EDT next day
What to check: An individual offer can expire earlier
UK event opensOctober 6
Local timing: 12:01 a.m. BST
What to check: Amazon.co.uk shopping Prime eligibility
UK event closesOctober 7
Local timing: 11:59 p.m. local time
What to check: Check the selected seller and offer
US new-deal dropsOctober 6 and 7
Local timing: Midnight, 8 a.m., 1 p.m. PDT
What to check: See the time-zone table below
Black FridayNovember 27
Local timing: Retailers set their campaign windows
What to check: Waiting does not guarantee a lower price
Cyber MondayNovember 30
Local timing: Retailers set their campaign windows
What to check: Compare the same variant again
Open the US news hub or UK event page for Amazon's current offers. A listed discount is not a verified saving against another store.
US new-deal schedule
What time do Prime Big Deal Days deals drop?
Three times a day, US times below.
Amazon's US announcement advertises Today's Big Deals at midnight, 8 a.m. and 1 p.m. PDT on October 6 and 7. These are the published drop times; the separately announced event opens at 12:01 a.m. PDT. Check the individual offer rather than assuming every chosen item changes price at a drop.
| Drop | Pacific (PDT) | Mountain (MDT) | Central (CDT) | Eastern (EDT) |
|---|---|---|---|---|
| Midnight drop (3 a.m. ET) | 12:00 a.m. PDT | 1:00 a.m. | 2:00 a.m. | 3:00 a.m. |
| Morning drop (11 a.m. ET) | 8:00 a.m. PDT | 9:00 a.m. | 10:00 a.m. | 11:00 a.m. |
| Afternoon drop (4 p.m. ET) | 1:00 p.m. PDT | 2:00 p.m. | 3:00 p.m. | 4:00 p.m. |
Midnight drop (3 a.m. ET)12:00 a.m. PDT
Mountain (MDT): 1:00 a.m.
Central (CDT): 2:00 a.m.
Eastern (EDT): 3:00 a.m.
Morning drop (11 a.m. ET)8:00 a.m. PDT
Mountain (MDT): 9:00 a.m.
Central (CDT): 10:00 a.m.
Eastern (EDT): 11:00 a.m.
Afternoon drop (4 p.m. ET)1:00 p.m. PDT
Mountain (MDT): 2:00 p.m.
Central (CDT): 3:00 p.m.
Eastern (EDT): 4:00 p.m.
Alaska (AKDT) is one hour behind Pacific: 11 p.m. the evening before, 7 a.m. and noon. Hawaii (HST) is three hours behind: 9 p.m. the evening before, 5 a.m. and 10 a.m., so the first advertised drop there is on October 5.
The UK announcement gives the local event window but no drop schedule. Do not apply the US times to Amazon.co.uk.
Should you use Alexa Auto-Buy?
Choose an alert before authorizing Auto-Buy.
Amazon's US assistant guide describes price alerts and Auto-Buy using your default payment method. The UK event announcement mentions deal alerts without the same Auto-Buy commitment; check the options available in your store and account.
Set an amount using the same item at another store. Amazon's Price History concerns past Amazon prices; it does not establish another retailer's price today. A past price is useful context, not a forecast.
| Choice | What it does | Your decision first |
|---|---|---|
| Deal alert | Notifies you about a matching deal | Does the result match the model and variant you wanted? |
| Target price | Notifies when the item reaches your amount | Is the target supported by another current offer? |
| Auto-Buy (US feature) | Purchases using your default payment method | Accept the seller, variant, condition and returns before enabling it. |
Deal alertNotifies you about a matching deal
Your decision first: Does the result match the model and variant you wanted?
Target priceNotifies when the item reaches your amount
Your decision first: Is the target supported by another current offer?
Auto-Buy (US feature)Purchases using your default payment method
Your decision first: Accept the seller, variant, condition and returns before enabling it.
Amazon's Price History guide describes 30-, 90- and up to 365-day views on eligible pages, with the longer view rolling out in the US and UK. Look beside the item price or in the shopping assistant. These are Amazon prices, not a cross-store comparison.
Your buying decision
Prime Big Deal Days or Black Friday?
Make the decision before the sale.
Use your need-by date and target item price, rather than a prediction of November discounts. Black Friday is November 27. Future stock, price and terms are unknown.
| Your situation | A reasonable next step | Check before paying |
|---|---|---|
| Need the exact item before November 27 | Consider an eligible current offer within your target. | Check the promised delivery date. |
| Optional item above your target | Keep the dated offer and wait. | A restock or future reduction is not guaranteed. |
| October gift | Check when the recipient can test it. | Use the deadline for the current item, seller and order date. Do not assume an October gift gets a later holiday-return extension. |
| Joining for this purchase | Run the membership calculation. | The actual annual charge cannot be silently divided into a monthly fee. |
Need the exact item before November 27Consider an eligible current offer within your target.
Check before paying: Check the promised delivery date.
Optional item above your targetKeep the dated offer and wait.
Check before paying: A restock or future reduction is not guaranteed.
October giftCheck when the recipient can test it.
Check before paying: Use the deadline for the current item, seller and order date. Do not assume an October gift gets a later holiday-return extension.
Joining for this purchaseRun the membership calculation.
Check before paying: The actual annual charge cannot be silently divided into a monthly fee.
From alert to comparison
Turn the alert into one comparison record.
Open the selected offer from an alert, then complete the comparison record against one alternative. Use the calendar for an event reminder and the worksheet for your entered offers. Neither creates automatic Muchita price monitoring.
Prepare before the first drop
Save a US or UK comparison reminder. It is a calendar entry, not automatic product-price tracking.
Save the event reminderRecord the offers you find
Your entered prices have not been verified by Muchita. Compare matching offers and keep shipping separate.
Compare my entered offersThe core skill
What does the crossed-out price mean?
On Amazon.com in the US, Amazon defines List Price as a suggested retail price and Typical Price as a 90-day median of prices paid at Amazon, excluding limited-time promotions. Neither is a recent minimum or another store's price. Read the label used by your country store.
- Which reference is used? List Price and Typical Price answer different questions. Neither compares another store.
- What period does the history cover? A saved observation proves one moment. It cannot establish the lowest price throughout a month.
- What is the percentage calculated from? Use the named reference amount. The worked example below separates that calculation from a comparison between stores.
Worked example · invented prices
A smaller discount can have a lower item price.
This is an illustration, not an Amazon listing or a live deal. Assume both offers pass the comparison checks. Use either pair within its own market; do not compare dollars with pounds.
| Illustrative offer | US item price | UK item price | Shipping |
|---|---|---|---|
| A: advertised as 30% off a 300 reference price | $210 | £210 | Unknown; may be added |
| B: no discount badge | $199 | £199 | Free for the example delivery scope |
A: advertised as 30% off a 300 reference price$210
UK item price: £210
Shipping: Unknown; may be added
B: no discount badge$199
UK item price: £199
Shipping: Free for the example delivery scope
B has the lower item price by $11 in the US example or £11 in the UK example. The 30% label tells you about A’s reference price, not its position against B. Shipping remains separate, and A’s unknown shipping prevents a delivered-total claim for A.
Enter your own amounts in the worksheet, which can share prices, shipping and offer links. Keep the remaining checks in your notes; arithmetic does not establish missing facts.
One record for both offers
Record these nine fields once.
Keep one record per offer. Use the worksheet for item prices, quantities, shipping and optional offer links; keep the other details in your own notes. A missing field stays unresolved.
- Product and package. Exact model, selected capacity or colour, and included accessories or game. A seller-added bundle is its own purchase.
- Condition. Keep new stock separate from used, opened and refurbished units.
- Seller. Record Sold by and Ships from. Fulfilled by Amazon does not mean sold by Amazon.
- Availability. Check stock and delivery eligibility for your address, not just a search-result price.
- Item price. Full one-time amount, currency and tax basis. One instalment or a subscription delivery is a different commercial offer.
- Price conditions. Confirm shopping Prime or any coupon applies to your account and selected item. Future cashback is not an immediate price reduction.
- New membership fee. Use the membership choice and calculator if joining. An unconfirmed trial is not free membership.
- Shipping. Free, an additional known amount, or unknown/may be added. Keep it beside the item price; unknown is never zero.
- Return terms. Current order deadline, who handles the return and return postage. A previous holiday extension is not your present entitlement.
Understand the price claim
What a reference-price rule can tell you.
US and UK sources below explain misleading price claims. These rules can help assess the badge or disclosure; they do not establish which current seller has the lower item price.
United Kingdom
CMA guidance under the Digital Markets, Competition and Consumers Act requires total-price information, including mandatory fees and taxes, in invitations to purchase. Optional delivery charges must also be disclosed, or their possible application stated when they cannot reasonably be calculated. Save the offer when a mandatory charge appears only later.
United States
FTC former-price guidance requires a genuine price offered regularly for a reasonably substantial period. It does not prescribe a universal federal 30-day minimum. A genuine prior-price claim still does not compare another seller today.
Choose a tool you can check
Check how a comparison tool works.
For a Prime comparison, check the tool's funding, ranking rule and source links. An Amazon price-history chart and a current comparison across sellers answer different questions.
- Funding and retailer links. Read the affiliate/subscription/paid-placement disclosure. Muchita has no affiliate commissions or paid placement and does not add referral tags or modify checkout.
- Ranking and coverage. Muchita ranks qualifying offers by verified normalized item price, with shipping disclosed separately. A result concerns the offers actually checked, not every shop or a guaranteed lower price.
- Evidence and privacy. Open the original offer and selected variant. Read the tool's privacy policy before sharing inputs; Muchita's optional website analytics requires consent.
Before and on the day
Prepare once. Recheck before payment.
The nine-field record holds the purchase facts. Use these four steps to act on it; there is no promised completion time. The calculators use your entries and do not fetch or verify offers.
Before the event: choose the item and account.
Set the exact product, maximum item price and need-by date. Confirm your shopping Prime eligibility, actual new fee or trial and renewal date using the membership section.
At an offer or alert: complete the comparison record.
Open the selected offer and one alternative. Complete the same nine-field record for both; leave unresolved conditions visible rather than claiming a winner.
Compute the item difference and separate costs.
Use the price worksheet for eligible matching offers and the Prime-cost calculator if joining. A membership charge and shipping do not change which verified item price is lower, but affect your budget.
Before payment: confirm the current order.
Recheck the selected seller, delivery date, applicable charges and return deadline, especially for a gift. Save the order and any membership cancellation/end-date confirmation.
Where Muchita fits
Compare from the product page.
On desktop Chrome, open the exact product page and use Muchita Shopping to research matching offers on request. Inspect the checked prices, purchase conditions and offer links. A run may find no qualifying cheaper offer; it does not establish the lowest price across the entire internet.
On a phone, use the worksheet or save this guide for your computer. The Chrome extension runs on desktop Chrome.
- No coupon codes, no cashback, no rewards. If a working discount code is what you need, this is not the tool.
- Muchita keeps price observations for saved products locally when you refresh them. It does not supply continuous historical coverage, prices from before your checks, scheduled monitoring or price-drop alerts.
- Condition and package matter: a Renewed, used or open-box item is not a confirmed match for a new-item target. Read each candidate's evidence; a family-name match does not settle condition.
- A research run opens store pages and takes time. Check the result’s evidence and any missing facts before relying on a saving.
- The worksheet works on mobile and desktop. The extension requires desktop Chrome; a phone-to-desktop installation option does not mean it runs inside mobile Chrome.
Questions and answers
Fair questions,
plain answers.
When is October Prime Day 2026 in the US and UK?
Prime Big Deal Days runs October 6-7, 2026. The US event starts October 6 at 12:01 a.m. PDT, or 3:01 a.m. EDT, and ends 11:59 p.m. PDT on October 7 (2:59 a.m. EDT on October 8). The UK event starts October 6 at 12:01 a.m. BST and finishes at 11:59 p.m. local time on October 7. Dates elsewhere can differ.
Do I need Prime, and can I get a free trial?
Prime-only prices require eligible shopping Prime for the store you use. Eligible accounts can get a 30-day trial that renews into a paid plan unless cancelled. Check the account offer, payment method and renewal date. A UK Prime Video-only plan does not include the other Prime benefits. Use the fee calculator above if joining for one purchase.
How do I tell whether an October Prime deal is worth buying?
Compare the entered item price with one eligible matching offer elsewhere. Use the comparison record above to resolve any different terms, and the fee calculator if joining Prime. A percentage-off badge alone does not show a lower price. Delivery remains separate.
Does an October purchase qualify for holiday returns?
Use the return deadline for the current item, seller and order date. A previous holiday extension does not establish your 2026 entitlement. UK online goods purchases generally have a statutory cancellation right with exceptions; the linked GOV.UK returns guidance explains the usual 14-day notification and further 14-day return windows.
Should I use Alexa deal alerts, Amazon Price History or Auto-Buy for Prime Big Deal Days?
Price History shows past Amazon prices, not other stores. Deal alerts need a target you choose. Auto-Buy authorizes a purchase with your default payment method, so resolve the selected offer before enabling it. See the alert table for local availability and each feature’s limits.
What time do Prime Big Deal Days deals drop?
In the US, Amazon says new Today’s Big Deals drop at midnight, 8 a.m. and 1 p.m. PDT on October 6 and 7: 3 a.m., 11 a.m. and 4 p.m. EDT. Amazon’s UK announcement gives no drop times.
Sources
Every claim,
traceable.
- Amazon: US event window and deal dropsUS October 6-7 window, 12:01 a.m. PDT start and 11:59 p.m. PDT finish; advertised midnight, 8 a.m. and 1 p.m. drops. Checked October 4, 2026.
- Amazon: UK event announcementUK October 6-7 local window, eligible 30-day trial and standard fees. No UK drop schedule stated. Checked October 4, 2026.
- Amazon: US free trialEligible 30-day trial, payment method, standard $14.99 monthly/$139 annual fees and cancellation before the trial ends. Checked October 4, 2026.
- Amazon: UK Prime signupStandard £8.99 monthly/£95 annual fees, eligible trial and automatic paid renewal. Checked October 4, 2026.
- Amazon: List Price and Typical PriceAmazon.com definitions: suggested retail price and 90-day median excluding limited-time promotions. Checked October 4, 2026.
- Amazon: US alerts and Auto-BuyUS target alerts and optional purchase using the default payment method; no UK availability guarantee. Checked October 4, 2026.
- Amazon: Price HistoryAmazon-price context, eligible pages, 30-, 90- and up to 365-day views; longer-view rollout is described separately. Checked October 4, 2026.
- CMA: unfair commercial practicesUK price-information duties and optional delivery disclosure. Relevant guidance sections checked. Checked October 4, 2026.
- FTC: former-price comparisonsCurrent 16 CFR 233.1 former-price comparison conditions; no universal 30-day minimum specified. Checked October 4, 2026.
- GOV.UK: returns and refundsUsual distance-goods cancellation and return windows, exceptions and sale-goods rights; no Amazon holiday-policy claim. Checked October 4, 2026.
- Amazon: US Prime termsMembership taxes, account eligibility, automatic renewal, delivery conditions and third-party billing. Checked October 4, 2026.
- Amazon: UK delivery scopeUK Prime does not cover other Amazon websites; eligible items, address and delivery-speed conditions apply. Checked October 4, 2026.
- Amazon: UK Prime Video-only planStandalone UK video plan does not include other Prime benefits; no video fee quoted. Checked October 4, 2026.
- Amazon: UK Prime cancellationManage/end-membership prompts; no refund guarantee. Checked October 4, 2026.
US/UK event, account and feature references checked October 4, 2026. Account-specific trial, renewal, tax and delivery still need confirmation. The timezone table is a conversion of Amazon's announced US schedule. Examples use fictional or user-entered prices, not verified live deals.
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