Consumer phone line (Teléfono del Consumidor)
55 5568 8722 in Mexico City and its metropolitan area; 800 468 8722 free from elsewhere in Mexico, as listed on Profeco's Concilianet site, checked October 11, 2026.
Mexico shopping calendar · Updated October 30, 2026
El Buen Fin 2026:
check the offer, not the badge.
Friday, November 13 to Tuesday, November 17, with the Monday 16 public holiday inside; Friday 20 is outside the event. Check the SAT draw separately from the offer.
Compare product prices Enter offers on your phone. Search automatically in desktop Chrome.
In short
The official rules set Friday, November 13 through Tuesday, November 17, 2026 as the event. The commercial advertising campaign starts November 1; that does not advance the official shopping period.
A registered store is not a verified deal. Check the exact model and package, the actual seller, availability and the conditions of the particular offer.
Compare equivalent item prices in MXN. Keep card rewards, store credit, installment plans and shipping visible but separate from item-price savings.
Read this guide inEspañol
An independent Muchita guide. Muchita is not an organizer, registered participant or sponsor of El Buen Fin. We do not use the event's official logo or publish a list of live retailer offers. Spotted something outdated? Email privacy@muchita.ai.
Official 2026 dates
Five event days. Each offer has its own clock.
The organizer's 2026 rules confirm November 13-17 and allow a seller to limit a promotion to selected days, products, regions or sales channels. Check the actual product page and promotion terms before planning a purchase.
Choose a date
| Moment | 2026 dates | Where | Before you buy |
|---|---|---|---|
| Advance advertising | November 1 - 12 | Mexico | Advertising begins on the 1st; the event has not begun. Advance advertising does not prove an offer is live or available. |
| El Buen Fin | November 13 - 17 | Mexico | Each offer may run shorter than the event. Check its dates, stock, eligible product, city and channel. |
| Mandatory rest day | Monday, November 16 | Mexico | The third-Monday holiday for November 20. Confirm store hours and delivery; it does not guarantee a store opens or closes. |
| After the event | From November 18 | Mexico | The official period has ended; Friday, November 20 is outside it. A retailer's separate offer runs on its own terms. |
Advance advertisingNovember 1 - 12
Where: Mexico
Before you buy: Advertising begins on the 1st; the event has not begun. Advance advertising does not prove an offer is live or available.
El Buen FinNovember 13 - 17
Where: Mexico
Before you buy: Each offer may run shorter than the event. Check its dates, stock, eligible product, city and channel.
Mandatory rest dayMonday, November 16
Where: Mexico
Before you buy: The third-Monday holiday for November 20. Confirm store hours and delivery; it does not guarantee a store opens or closes.
After the eventFrom November 18
Where: Mexico
Before you buy: The official period has ended; Friday, November 20 is outside it. A retailer's separate offer runs on its own terms.
Two separate checks
A participating store is not a verified deal.
Start with the organizer's participant directory when a store claims to be part of the event. Registration tells you about the business's participation, not whether your item is discounted, in stock, or offered by that business rather than a marketplace seller.
Open the seller's actual offer and record the exact product code, package contents, condition, seller and availability. A platform name alone does not identify a third-party seller. If one of these facts is missing, keep the question open.
On desktop Chrome, Muchita Shopping can start a user-requested search for the exact product. It does not certify every store or promotion.
The SAT prize draw
Does your purchase qualify for the SAT draw?
A displayed El Buen Fin logo is not enough. Check the store in the official directory or follow its QR to a valid registration result on elbuenfin.org. Even confirmed event registration does not certify your purchase for the draw: section 5 of the 2026 rules says Mexico's tax authority, SAT, validates additional merchant requirements.
The SAT’s 2026 bases, checked October 30, include eligible transactions of MXN 250 or more, November 13-17, using participating Mexico-issued credit or debit cards at qualified registered merchants. This confirms the amount boundary, not an individual purchase’s eligibility.
| Your purchase | Current 2026 evidence | What you can conclude |
|---|---|---|
| Paid entirely in cash | The decree covers debit and credit card purchases. | Outside that card-payment framework. An event logo does not change the payment method. |
| One card transaction of MXN 249 | Below the MXN 250 minimum in the 2026 SAT bases. | Does not meet the draw’s amount threshold. |
| One card transaction of exactly MXN 250 | The 2026 SAT bases include transactions starting at MXN 250. | Meets the amount threshold. Card, date, merchant and other exclusions still apply; no prize is guaranteed. |
| More than MXN 250, November 13-17, at an organizer-verified participant | SAT separately validates merchant conditions, and the card must participate and be issued in Mexico. | Still conditional: verify the merchant and participating card against the 2026 SAT bases. Amount, date and event registration alone are insufficient. |
| Before November 13 or from November 18 | Outside the decree's November 13-17 purchase period. | Advertising from November 1 does not advance the draw purchase period. |
Paid entirely in cashThe decree covers debit and credit card purchases.
What you can conclude: Outside that card-payment framework. An event logo does not change the payment method.
One card transaction of MXN 249Below the MXN 250 minimum in the 2026 SAT bases.
What you can conclude: Does not meet the draw’s amount threshold.
One card transaction of exactly MXN 250The 2026 SAT bases include transactions starting at MXN 250.
What you can conclude: Meets the amount threshold. Card, date, merchant and other exclusions still apply; no prize is guaranteed.
More than MXN 250, November 13-17, at an organizer-verified participantSAT separately validates merchant conditions, and the card must participate and be issued in Mexico.
What you can conclude: Still conditional: verify the merchant and participating card against the 2026 SAT bases. Amount, date and event registration alone are insufficient.
Before November 13 or from November 18Outside the decree's November 13-17 purchase period.
What you can conclude: Advertising from November 1 does not advance the draw purchase period.
Eligible transactions enter automatically; shoppers need no extra registration. The bases exclude foreign-issued cards, digital or tokenized cards and digital wallets, among other restrictions. The official SAT schedule provides bank/merchant lookup from November 13 and a separate transaction-participation check from November 27. Consult the complete bases before relying on eligibility.
A possible draw prize is not an item-price discount. Compare the price you will pay for the same product without subtracting a prize you may never win.
The comparison that matters
Separate an item-price cut from a payment perk.
| What the banner says | Record separately | Can it lower the item-price ranking? |
|---|---|---|
| Lower cash item price | Verified outright price of the same item, currency and tax basis | Yes, if identity, condition, stock and eligibility also match. |
| Card cashback or store credit | Amount, issuer, eligible card, cap, timing and redemption terms | No. It is a conditional benefit, not the listed item price. |
| Interest-free installments | Full purchase price, payment count, card conditions and consequences of missed payments | No. A monthly payment is not the outright item price. |
| Bundle or trade-in | Included items, required trade-in and any separate benefit | No, unless the exact product and commercial model are genuinely equivalent. |
| Delivery | Free, a verified amount, or unknown/may be added | No. Show it separately and check the applicable total before paying. |
Lower cash item priceVerified outright price of the same item, currency and tax basis
Can it lower the item-price ranking?: Yes, if identity, condition, stock and eligibility also match.
Card cashback or store creditAmount, issuer, eligible card, cap, timing and redemption terms
Can it lower the item-price ranking?: No. It is a conditional benefit, not the listed item price.
Interest-free installmentsFull purchase price, payment count, card conditions and consequences of missed payments
Can it lower the item-price ranking?: No. A monthly payment is not the outright item price.
Bundle or trade-inIncluded items, required trade-in and any separate benefit
Can it lower the item-price ranking?: No, unless the exact product and commercial model are genuinely equivalent.
DeliveryFree, a verified amount, or unknown/may be added
Can it lower the item-price ranking?: No. Show it separately and check the applicable total before paying.
Profeco distinguishes offers and promotional incentives. Do not subtract a possible future bonus from today's item price or treat unknown delivery as free. Only add a component to a total when it applies to this buyer and its amount is verified.
Use on any device
Check the offer before paying.
These steps use facts you can inspect yourself. Difficult or ambiguous offers can take longer. Stop before naming a cheaper item if a required fact stays unknown.
Write the exact product.
Record the model number, variant, package, capacity or size and condition. Match these before comparing prices.
Identify the actual seller and stock.
Check the seller shown at purchase, including a marketplace seller, and whether your exact variant can be bought now.
Verify the price you can pay.
Use the full outright item price in MXN, with the same tax basis and any membership or coupon eligibility established.
Read the promotion's limits.
Check day, channel, region, eligible card, minimum spend, cap and whether the benefit is an immediate price cut or a later reward.
Compare and keep the evidence.
Compare equivalent item prices; note shipping separately. Check the applicable total, delivery and return terms before payment. Save your own dated observation and confirmation.
Three common false comparisons
Know when to leave a row unranked.
- Same marketing name, different item. A different model suffix, storage size, package or refurbished condition can change the product. Keep it out of a same-product comparison until resolved.
- A monthly number dressed as a product price. Multiply a payment amount only to understand the commitment after checking the actual agreement. Do not rank an installment amount against a cash item price.
- An eligibility promise without a buyer. A card, app, geographic or seller-specific benefit belongs in your decision only if its terms apply to you. A participant badge does not settle that.
If something goes wrong
If a store does not honor the offer.
Keep the advertising, your payment receipt and the terms you saw. Profeco, Mexico's consumer agency, takes complaints by phone and online. Both channels are in Spanish.
Concilianet
An online complaint if the provider takes part in the module. Check on the site whether your store is listed before filing.
A practical next step
Make your own shortlist before the banners arrive.
Choose a specific product you actually need and save its model, package, target budget and a dated price that you observed. One observation is not a price history or proof of a future saving.
When the offer appears, check the same model and package, the full cash price in MXN, condition, seller and terms. If anything differs, do not compare the prices. Keep the original links in your own notes and check them again before paying.
Questions and answers
Fair questions,
plain answers.
When is El Buen Fin 2026?
November 13-17, 2026, according to the organizer. Individual promotions may have shorter periods or narrower product, region or channel limits.
Does it start on November 1?
No. The event starts November 13. The commercial advertising campaign begins November 1, according to the official rules.
Is every participating store's price a deal?
No. Participation does not establish the price, stock, conditions or value of a particular offer. Check the exact item and offer yourself.
Should a card bonus count as a lower item price?
No. Record a card bonus or store credit separately with its eligibility and timing. Compare verified outright item prices for equivalent offers.
What if a seller offers interest-free installments?
Check the full purchase price and agreement. A monthly payment is not an outright item price and should not be ranked against one.
Can I compare on a phone?
On a phone, compare offers you checked yourself in the price comparison calculator. Automatic checks with Muchita Shopping require desktop Chrome.
Does an El Buen Fin logo mean my purchase qualifies for the SAT draw?
No. Verify the store's event registration in the official directory or through a valid official QR result. SAT separately validates merchant requirements. The card, purchase date, amount and 2026 SAT bases also matter; the event logo alone confirms none of them.
Does a purchase of exactly MXN 250 qualify for the 2026 SAT draw?
Yes, exactly MXN 250 meets the amount threshold in the 2026 SAT bases. Entry still requires an eligible November 13-17 purchase, participating Mexico-issued credit or debit card and qualified merchant. Foreign-issued, digital or tokenized cards and digital wallets are excluded. Eligible transactions enter automatically; entry does not guarantee a prize.
Sources
Every claim,
traceable.
- El Buen Fin 2026 organizer FAQConfirms November 13-17, 2026 and distinguishes participant registration from individual offers; includes the organizer's mark-use restriction. Re-read the rendered 2026 page on October 11: consumer draw Q4-5 gives payment/date/amount conditions; merchant Q7 distinguishes event and SAT registrations. Checked October 11, 2026.
- El Buen Fin 2026 operating rulesSections 14-15 confirm dates and allow offers to apply on selected days, channels, regions or products. Re-read October 11: section 4.3 confirms dates; section 5 sets separate SAT-validated merchant requirements. These operating rules are not the full SAT draw bases. Checked October 11, 2026.
- Official participant directoryA place to check participation; listing does not establish any offer's value, stock or terms. Checked September 25, 2026.
- Profeco: offer and promotion distinctionConsumer agency advises comparing prices and checking product characteristics and restrictions. The article concerns the 2025 event; 2026 dates come from the organizer. Checked September 25, 2026.
- Mexican Federal Consumer Protection LawArticles 7 and 7 Bis concern terms and total-payable disclosure; articles 46 and 48 distinguish offers and promotional incentives. General law, not an assessment of a specific retailer. Checked September 25, 2026.
- Profeco: El Buen Fin 2025 recommendations and contact channelsSpanish-language release of November 9, 2025: advises comparing providers and prices, making a list and keeping receipts; names Quién es Quién en los Precios (over 3,000 products) and the consumer phone line, 55 5568 8722 and 800 962 8000. Refers to 2025. Checked October 4, 2026.
- Profeco ConcilianetProfeco's online complaint module for providers that take part in it. Re-read October 11: the current body lists 55 5568 8722 and 800 468 8722 for consumer information and advice; no 2026 event-specific hours are inferred. Checked October 11, 2026.
- PROFEDET: 2026 mandatory rest daysExplains Article 74: the rest day for November 20 falls on the third Monday of November, which is November 16 in 2026. It does not set store, bank or school hours. Checked October 4, 2026.
- El Buen Fin 2026 business pageCurrent rendered page says more than MXN 250; the consumer FAQ says at least MXN 250. Its bases link points to the organizer FAQ, not an authenticated full SAT document. Checked October 11, 2026.
- DOF: 2026 electronic-payment incentive decreePublished September 30, 2026. Article First(a) covers debit/credit purchases November 13-17 at registered merchants and selected winners; Article Eighth requires SAT bases. It does not establish the amount boundary or a particular shopper's complete eligibility. Checked October 11, 2026.
- SAT: 2026 draw scheduleCurrent 2026 edition: bank/merchant lookup from November 13, transaction-participation lookup from November 27. These are separate checks. Checked October 30, 2026.
- SAT: 2026 full draw bases13 pages: purchases from MXN 250, November 13-17, participating Mexico-issued debit/credit; automatic entry and exclusions including foreign-issued, digital/tokenized cards and wallets. No individual eligibility verified. Checked October 30, 2026.
- SAT: 2026 cardholdersOfficial 2026 cardholder page: participating Mexico-issued cards, purchases from MXN 250 on November 13-17, automatic entry and published exclusions. No individual eligibility verified. Checked October 30, 2026.
Earlier event, consumer and decree checks retain their recorded dates. The SAT’s 2026 cardholder page, schedule and 13-page bases were checked on October 30: the MXN 250 boundary, automatic entry, participating Mexico-issued cards and stated exclusions are now confirmed as general rules. No individual merchant, bank or purchase was approved. The separate large operating-rules download was not re-read. No retailer prices or stock were verified.
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